Do You Ever Worry About Losing Clients?

Can Help You Solve Your Client Churn Problems

If You Think Your Clients Are All:

Well, Think Again. . . 

Your Competition Will Do Just About Anything to Steal Your Client . . .  Wouldn't You?

Of Course, Your Clients Are As Loyal As Can Be, Right?

They'd Never Leave In A Million Years, Right?

84% of Clients Leave A Company Because They Feel Ignored

And If You Ignore Your Nurturing Problem, Things Will Just Get Worse!

Here are a couple examples of what can go wrong

You can choose to do nothing.  What happens then?  If you keep doing what you've been doing you go broke.  And when people ask, you mutter something about a "bad economy".

Here's my "story"

During the last 20 years, I've seen a major evolution in the promotional products industry.  On the supplier side, I watched what I call the "Walmart Effect" happen.  You know what I mean - many small mom and pop manufacturers faced the worst economic disaster of our generation from 2008 to 2010.  Then, when you thought it couldn't get any worse, the "Pharma Ethics Tidal Wave" hit.  This created the "Perfect Storm" that changed the supplier side forever.  Sales plummeted quickly.  Agile suppliers were able to weather the storm but many found themselves merging with other suppliers or simply closing their doors.  And, of course, the large, publicly traded suppliers swooped in and later devastated many of the agile suppliers that survived the earlier onslaught.

On the distributor side, growth through acquisition was the business model for many emerging gigantic distributor companies.  The "big dogs" had financial hiccups along the way but through it all, many mom and pop distributors were vacuumed up or swept aside by these morphing, large distributors.

Early on, my company had the vision to see the value of broadcast emails to our customer base on at least a weekly basis.  These were mainly sales related communications but they were sent regularly and were always well done.  Frankly, I believe that if we only had trade shows, magazine ads and multi-line reps to handle our customer communications, we would have faded fast.

Although I retired several years ago, today our supplier company is thriving in a very competitive environment and I'm sure it's due, in no small part, to their ongoing weekly communications with their distributors.

But I can help you communicate professionally and consistently with your customers and prospects.

It's apparent that the promo distributor must evolve.  I publish a newsletter for distributors to market to their customers.  It is not simply a generic flyer that talks about products and includes your name and phone number.  It is a polished, professional newsletter published by the distributor and sent to his or her specific customers and prospects. 

Introducing HotTopix.

Hot Topix can be one of the arrows in your quiver that helps you evolve. Hot Topix helps turn stale old analog distributors into sleek and fresh digital distributors all for a ridiculously affordable price.

I don't think you doubt the wisdom that nurturing and communicating frequently with your customers provides  a far greater lifetime customer value.  What does that look like?  Less time spent prospecting, more recurring revenue and more time to play golf.  All in all, not a bad gig.

But you have to know how to set up the systems - software, auto responders and website development all take lots of time to learn.  And don't forget that you also have to create the newsletter content and manage the whole process 52 times a year . . . all while still selling to your customers.

It almost makes your head explode just thinking about it.  and that's what most people that try doing it on their own wind up doing . . . just thinking about it.  Or, even worse, they do it poorly.  It's a lot easier to put your weekly communications in the hands of Hot Topix.

Hot Topix creates an automatic solution for just pennies per day.

It's all about time - your time.  Once time is spent, there's no getting it back.  Let's think about this.

How much time will it take you to produce a newsletter?

*How about 2 hours per week (if you're really good and efficient)?  If you value your time at $50/ hour, each year's value is $5,200.

How about software costs?

Adobe Creative Cloud runs $49.95 per month. For a year that comes to almost $600.

And, of course, you'll need a mailing system.

*Aweber will run you $19 per month.  Pretty affordable but over a year's time it adds up.  $230.

*And you have to get yourself to actually do this every week.  Can you say "discipline"?

All totaled, the opportunity cost and hard costs of your personal newsletter would be over $6,000 every year.

Would it be worth it to you?  It probably would.  It would only take a handful of sales (that you might otherwise have lost) to cover the cost of the project.

But what if I could give you that product for less than 5% of that cost?

When You Subscribe to Hot Topix For Your Customers You Will Be Getting:

Your customers will know that you love them

All the work is on my shoulders.  Preparation, management and mailing.  You simply sit back and enjoy knowing that you are doing what most of your competition isn't.

I think you'll agree that Hot Topix could easily be worth the ridiculously low price of $997 per year.  If you only saved one customer from leaving you, your return could easily pay for Hot Topix several times over.

But I'm not going to charge you $997.  Not even $497.  As a new customer of my aspiring new company, I'm only going to charge you $297 for a complete year of Hot Topix for all your customers and prospects.

If your needs vary from our standard product, let me know and we'll look at a custom application just for you.

And you are 100% safe to simply try this out.  That's all I'm suggesting.  Just try Hot Topix to see if it works for you.

If it does, you'll be delighted - and that's exactly what I think is about to happen.  But if for some reason you're not delighted with

- happier customers

- more time for family, friends and recreation

- more money

- having a competitive advantage

then just let me know. I'll gladly refund your unused subscription.  And that's even if you're ten months into the year.

You have a choice to make:  Do what you've been doing (or worse, do nothing at all).  You know where that will lead.   Is that really where you want to go?  Take a new action and get a new result.  Finally get your arms around your customer communication problems with Hot Topix - a polished, personalized and professional newsletter at a ridiculously affordable price.

Which do you really want for yourself?

Here's what to do now.  Click the "Get Hot Topix" button and order Hot Topix for your customers and prospects.